Beleco
Greentech startup focusing on furniture rentals. Beleco’s innovative business model is tailored for companies that need to scale up or down quickly, offer ergonomic home offices to their coworkers, or just want to switch to quality office furniture without being classified as climate criminals.
Role
Chief copywriter & Brandfather. Responsible for brand tone & voice, style guide, content and UX writing in Beleco Workspace.
Work
Brand strategy, tone & voice, 100+ ads, articles, LinkedIn posts, email sequences, scriptwriting, Google ads and overall storytelling.
Tone & Voice
This is Beleco
We’re tech driven, but still human
(We know tech, but we communicate like people)
We’re rebelling against conformity
(We believe that independence and creativity builds a better future)
We hold the keys to the future, and so can you
(Join us in creating the world you want to live in)
Work to live, not live to work. Or the other way around
(Live the life you want)
The Beleco voice is
Friendly and professional
(We’re inviting and here to answer your questions and help you solve your problems)
Clear, not confusing
(We use simple words and short sentences to explain)
Energetic, not forced
(We’re here for you, and we’re glad to help on your conditions)
The Beleco tone is
Educational, never patronizing
(Sharing is caring, also when it comes to knowledge)
Smart, not snobbish
(We’re self confident, yet humble and inclusive)
Witty, never ironic
(We let people in on the joke. And if we use irony, it’s directed towards ourselves)
We laugh at ourselves, never at others
(Self distance and playfulness is often most inviting)
Manifesto
Beleco’s Reason for Being
First there was a question: Why isn’t anybody doing anything?
Pessimists say it’s too late.
Realists say we’re in trouble.
And the optimists say we can be headed for the best times of all mankind. For all mankind. For ever.
Guess what we are!
The world revolves around creativity and independence, and evolves through the people making it possible. And for every negative action there is a positive reaction.
We see ourselves as pioneers in the Future of Work, where anyone can live and work anywhere.
Our goal is to make you feel the freedom of not owning. Feel the inclusiveness of sharing. And feel the power of saving the planet while doing it.
Our vision is a community of like minded people for whom borders are just lines on a map. People who know and cherish freedom through technology and thought.
Some call it a revolution, but we think it’s much more than that.
The question was: Why isn’t anybody doing anything? Well, we’re doing it.
And we call it by its real name; evolution. Join us.
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Join the evolution.